The fastest way to make an AI email feel fake
Here is a bad AI workflow:
You open ChatGPT and type:
Create an email to this person about this thing.
Then you copy it, send it, and wonder why the message sounds like AI instead of you.
The problem is not that ChatGPT cannot write an email.
The problem is that you gave it almost nothing to work with.
A name and a topic are not much context.
They do not tell AI how you normally talk, how direct you are, what words you use, what words you avoid, or how you communicate with that particular person.
Give AI evidence of how you actually communicate
My approach is different.
I record my meetings. I have written conversations, text messages, notes, and other examples of how I communicate.
That material gives AI something more useful than a few adjectives describing my personality.
It gives AI examples.
From those examples, you can ask AI to create a brand voice master file that documents the patterns in how you communicate.
Then when you need help drafting an email, text message, note, or follow-up, you do not ask AI to create it from nothing.
You give it your brand voice master file and the context for that specific communication.
That is the difference.
Generic prompt:
Topic → AI guesses at your voice → generic draft
Better system:
Your real communication → brand voice master file → message context → AI-assisted draft → your review
The AI is still doing the drafting.
You are giving it better source material.
What belongs in the brand voice source material
Use communication that represents how you actually sound.
That can include:
- Meeting transcripts
- Emails you wrote
- Text messages
- Notes
- Follow-ups
- Other written or spoken communication
You are not trying to create a fictional polished version of yourself.
You are giving AI evidence of the way you already communicate.
That matters because “professional,” “friendly,” or “confident” tells AI very little.
Your actual words show much more.
Build the master file before you need the email
Do not rebuild your voice every time you need to send something.
Create the reusable asset first.
Give AI enough representative communication to identify recurring patterns, then ask it to document what it can support from those examples.
The resulting master file can capture things such as:
- How direct your communication tends to be
- Typical sentence length
- Words and phrases you commonly use
- Language you tend to avoid
- How you open and close messages
- How formal or informal you sound
- How you make a request
- How much explanation you normally give
Then keep that file as reusable context for future drafting.
The point is not to make AI impersonate you perfectly.
The point is to stop forcing it to guess from a one-line prompt.
The master file is not enough by itself
Your voice is only part of the message.
AI also needs the context of the specific situation.
When you ask for a draft, give it:
- Who the person is
- Your relationship with that person
- What happened
- The facts that matter
- What you need to communicate
- What you want to happen next
Then have AI draft from the brand voice file and the situation.
That gives you a much better starting point than:
Write an email about this.
You still own the final message
A brand voice file does not remove your judgment.
AI can still choose the wrong phrase. It can make you sound too polished. It can misunderstand the relationship. It can insert something you would never say.
Read the message before it goes out.
Ask one question:
Would I actually send this to this person?
If the answer is no, fix it.
The system is there to reduce repetitive drafting work without making your communication sound like generic AI output.
Be careful with private communication
Do not treat “use your real communication” as permission to upload sensitive information without thinking about where it is going.
Use material you are authorized to use and make sure the AI environment is appropriate for the information involved.
OpenAI states that data from ChatGPT Business, Enterprise, Edu and its API is not used to train its models by default. Consumer ChatGPT accounts have separate data controls that allow users to turn off “Improve the model for everyone.”
Those settings do not make every piece of business information appropriate to upload. You still need to decide what belongs in the system.
The business decision
If AI is helping communicate with customers, prospects, partners, employees, vendors, or anyone else important to your business, do not make the model invent your voice every time.
Create the voice system once.
Use your real communication as the evidence.
Give AI the specific relationship and business context.
Then review the output before it leaves your hands.
You get the leverage of AI without making every message sound like AI wrote it.
What is a brand voice master file?
A brand voice master file is a reusable document that records patterns in how you communicate so an AI system has stronger context when helping draft emails, texts, notes, and other messages.
How do you make ChatGPT emails sound more like you?
Give ChatGPT representative examples of your real communication, use those examples to build a reusable brand voice file, and provide the specific relationship and situation whenever you request a new draft.
Why do AI-written emails sound generic?
One reason is insufficient context. A short instruction can tell the model what the email is about without showing it how you normally communicate. OpenAI’s prompting guidance recommends providing clear instructions and enough relevant context.
Sources
- Fargo Walks: “Your AI Email Backfires,” Jeff Fargo, August 14, 2026
- OpenAI: Prompt engineering best practices for ChatGPT
- OpenAI: Business data privacy, security, and compliance
- OpenAI: Data Controls FAQ
Transcript
Verbatim from the Fargo Walks clip, as recorded.
Here's the best way to piss somebody off. With AI and business, you go into ChatGPT or whatever and say create an email for whoever about whatever, and you send it, that person gets it. You're like this son of a bitch. That's AI. Instead, if you want to win more and get more business in the door and monetize with AI, you record every single meeting that you have. You put in all your text messages, everything, and you ask for AI to create for you a brand voice. And with that brand voice master file, you then can create emails, text messages, notes to people, whatever. And then it's much more like you and a lot less AI slop. I'm Jeff Fargo. I could help streamline and scale your business with AI. Go forth.
Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks.
WHEN THE DECISION MATTERS
Turn your communication standards into a reusable AI system.
Fargo Factor helps you decide what AI can draft, what source context it should use, and where your judgment remains the approval gate.
