What does it say about you?
Search your business and read any AI review summary that appears. Note what it emphasizes and whether it reflects the experience you want customers to have.
What are customers actually describing?
Read the reviews behind that impression. Look for recurring strengths and recurring problems. Ask customers for honest feedback about their experience, including the parts of the work that mattered to them. Do not script the answer you want.
What can you change?
You can improve the experience, invite genuine feedback, and revisit what appears. You cannot write the summary yourself or guarantee when one will appear. If you do not see a summary, do not treat that alone as proof your reviews are too old or too thin. Start with the information you can actually inspect.
Sources
Sources
- BrightLocal Local Consumer Review Survey (published 11 February 2026, 1,002 US adults). 82% read AI review summaries, 23% rely on them solely, 18% skip them entirely.
- Jeff Fargo, Fargo Factor Insight: Your Customers Are Asking AI About You. Do You Exist?
Transcript
Verbatim from the Fargo Walks clip, as recorded.
AI is reading your reviews before your customers do. BrightLocal proved it. 82% of people are reading the AI summary. First, Google is taking your reviews, putting them into the first three sentences, and you've never even read that. That's your first impression. Now go look up your business on Google. See what shows up. If you don't have that AI summary, that means your reviews are too old and Google can't work with that. I'm Jeff Fargo and I help businesses get found on AI search. Go forth.