Ask a room of business owners which AI assistant they use and most will name one tool, as if you have to pick. I don't. I use three, each one has a job, and one of them is in charge. Here's how my AI team is set up.
Which AI assistant should I use for my business?
You don't have to pick one. I use all three of mine. Each one has its own job, and one of them, Dot, is my chief of staff and runs the show. The other two report to Dot.
An AI chief of staff is the one assistant in a multi-assistant setup that runs the show, with the other assistants reporting to it.
Who does what on my AI team?
- Dot, chief of staff: runs the show. Muse and Duet report to Dot.
- Muse, analytics and QA: pulls the analytics from all my posts on Instagram and Facebook, and does QA on any forward-facing document going out to clients or prospects.
- Duet, QA and production: Duet is Claude. It does QA, puts together my actual posts and what they look like, and gets them captioned in Submagic.
I call them the ladies.
Why put one AI assistant in charge of the others?
So the team has a lead. In my setup, Dot is the one that runs the show and the other two report to Dot. Every job has an owner, and one assistant is responsible for the whole.
What changes when each AI assistant has a job?
In the clip I say I'm now working like it's a team of probably 13 people, and it's only me. That's my own description of how the work feels, not a measured number.
How do I set up an AI team like this?
The roles are the part you can see in a one-minute walk. What you can't see is how the handoffs run between them: what each assistant gets, what it hands back, how the work gets checked and what comes to me for a yes. That part is different in every business, and it's the part I set up with owners.
What does this not solve?
Three assistants don't decide what your business should be doing. You still own the calls. They also don't make checking optional: in my setup two of the three do QA, and anything going out to clients or prospects gets reviewed first. And "probably 13 people" is how it feels to me, not a promise about your business.
What should you do today?
Look at the AI tools you already use and ask two questions. Does each one have a job? Is one of them in charge? If you want to see how I run mine, and what an AI team would look like in your business, talk with me. I work with owners in Las Vegas, Henderson and Summerlin, and with clients nationwide.
Who is Jeff Fargo?
I'm Jeff Fargo, founder of Fargo Factor in Henderson, Nevada. I help business owners in Las Vegas, Henderson, Summerlin and across southern Nevada, and clients nationwide, streamline and scale with AI and get found in AI search. Fargo Walks is where I show how to put AI to work in a real business, one problem at a time.
Sources
- Fargo Walks, episode 122: How My Three AI Assistants Work Together. Published November 7, 2026. Every point about the three assistants and their roles comes from what I say in the clip. "Probably 13 people" is my own description, not a measured result. The transcript below was transcribed from the clip audio on November 6, 2026, with filler words removed and the sign-off left out.
Transcript
Dot, Muse, Duet. Which one are you using? I'm using all three. Here's my secret: Dot is my chief of staff. Muse gets all my analytics from all my posts on Meta, Instagram and Facebook, and also does QA on any forward-facing documents going out to clients or prospects. And then Duet is Claude, and that does QA.
It also puts together all of my actual posts, what they look like, and gets them captioned in Submagic and does the whole thing. But Dot is the one that runs the show. I call them the ladies, and the other two report to Dot. That's how it's done, and I'm now working like it's a team of probably 13 people, and I'm just me doing it.
So you want help with it? You wanna learn how? Let me know, and we'll see if I can take care of you.