What do I do when a lead goes silent after I quote a price?
Keep following up until you hear back. Put automatic follow-ups into your email on a schedule, and have AI write them in your voice so they still sound like you.
You quote a price. You follow up two, three, four times. Nothing. So you move to the next lead, and the same thing happens.
Who is ghosting whom?
Ghosting your own leads means you stop following up before they answer. The lead went quiet first. You are the one who stopped.
How do you keep following up without writing every message?
1. Put the follow-ups into your email
Automatic, so the next one goes out whether or not you remember.
2. Schedule them
Set the timing once instead of deciding it lead by lead.
3. Have AI write the follow-up in your voice
The messages should read like you wrote them, because the relationship is with you.
4. Keep going until you hear back
The sequence ends when they answer, not when you lose interest.
What this does not mean
It does not mean flooding someone's inbox. Use a schedule you would be comfortable receiving.
It also does not mean handing the relationship to a machine. When they answer, you take it from there.
The decision
Pick the last lead who went quiet after your quote. Set up the follow-up before you chase the next one.
Transcript
Verbatim from the Fargo Walks clip, as recorded.
You're ghosting your own leads. You quote a price, you follow up two, three, four times. Nothing. You then follow other leads, same thing happens. Instead, put automatic follow-ups into your email. Schedule it. Have AI write the follow-up verbiage in your voice. Then, no more ghosts, no more silence. Keep doing that until you hear back from them. I'm Jeff Fargo. I can help you streamline and scale with AI. Go forth. Two winks.
Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks. Fargo Factor advises established businesses on AI Search Authority, AI Decision Systems, and selective AI-enabled implementation.
WHEN THE DECISION MATTERS
Stop going quiet on your leads.
Fargo Factor helps established businesses build AI into the work that slips, starting with the follow-up you never have time to write.
