How do I get more clients like my best ones?
List every client who was a joy to work with. Give AI everything you have on them, from texts and emails to meeting notes and contracts, and have it build your perfect customer. Then write your marketing to that customer.
When your marketing speaks to anyone, anyone answers, including the clients you would rather not have.
Who belongs on the list?
Every person you have worked with who was an absolute joy. The deal was great, and they were great to work with, even if something went sideways along the way.
That last part matters. A client who stayed great to work with when the deal went sideways belongs on the list.
What do you give AI?
All of it. Every text message, every email, your meeting notes, the contracts. Put it all in and have AI create your perfect customer from what those clients have in common.
What is a perfect customer profile?
A perfect customer profile is a description of the client you want more of, built from the clients you already had.
Where does the profile go?
Into everything you put out from here: your marketing material, your scripts, your social media. Every piece gets written to that one person.
What this does not mean
It does not mean you turn away every client who does not match. It means the people your marketing speaks to first are the ones you want more of.
It also does not mean feeding AI anything you are not allowed to share. Client records carry obligations. Take out what should stay private before you hand anything over.
The decision
Make the list this week. Your worst clients are easier to avoid when your marketing stops speaking to anyone who will listen.
Transcript
Verbatim from the Fargo Walks clip, as recorded.
I'm gonna tell you the easiest way to increase your business with AI, and after I tell you, you're gonna go, "Oh my God, that was simple." Make a list of every single person you've ever worked with that was an absolute joy. The deal was just, it was great, and they were awesome to work with, even if stuff went sideways in the deal, and that's important. Put into AI the person, all the information you have about them, every text message, every email, all your meeting notes, the contracts, all of it. Put it all in there, and have it create the perfect customer. So, like, Jeff's perfect customer for me. And manifest that moving forward with all of your marketing material, all of your scripts, and all your social media stuff that you're putting out. Have that go out there. It will greatly increase the folks that you want to work with, and then you get rid of the clients from hell. I'm Jeff Fargo. I can help you streamline and scale your business with AI. Go forth.
Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks. Fargo Factor advises established businesses on AI Search Authority, AI Decision Systems, and selective AI-enabled implementation.
WHEN THE DECISION MATTERS
Market to the clients you want.
Fargo Factor helps established businesses put AI to work on the problems that cost them the most, starting with the clients they want more of.
