Who would you gladly work with again?
List the clients who were good to work with, including the ones who stayed reasonable when something went wrong. A good deal matters. So does the way you worked together.
Find what they share.
Gather relevant messages, meeting notes, and agreements you are allowed to use. Remove information that should remain private. Ask AI to identify what those clients have in common and describe the customer those patterns suggest. Check the profile against your own experience.
Write to that person.
Use the profile when you prepare your marketing, scripts, and social posts. Address the problems that brought those clients to you, in language they would recognize. You are not building a rule that excludes everyone else. You are making it easier for the right person to recognize that your work could be relevant to them.
Sources
Transcript
Verbatim from the Fargo Walks clip, as recorded.
I'm gonna tell you the easiest way to increase your business with AI, and after I tell you, you're gonna go, "Oh my God, that was simple." Make a list of every single person you've ever worked with that was an absolute joy. The deal was just, it was great, and they were awesome to work with, even if stuff went sideways in the deal, and that's important. Put into AI the person, all the information you have about them, every text message, every email, all your meeting notes, the contracts, all of it. Put it all in there, and have it create the perfect customer. So, like, Jeff's perfect customer for me. And manifest that moving forward with all of your marketing material, all of your scripts, and all your social media stuff that you're putting out. Have that go out there. It will greatly increase the folks that you want to work with, and then you get rid of the clients from hell. I'm Jeff Fargo. I can help you streamline and scale your business with AI. Go forth.