How do I use AI to check rival pricing?
Ask AI to research what your competitors charge. Give it a specific request for competitor pricing so you have a baseline to work from.
What do I ask for?
Competitor pricing, by name. Make the request specific: what your competitors charge. That is the whole ask.
What do I get back?
A baseline. Something to work from on pricing, instead of starting from nothing.
What this does not mean
It does not mean AI sets your price, and it does not mean the numbers it finds are final. It gives you a baseline. You check it, and you decide what to charge.
The decision
Before your next pricing decision, ask AI to research what your competitors charge. Make the request specific, and keep what it returns as your baseline.
Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks. Fargo Factor advises established businesses on AI Search Authority, AI Decision Systems, and selective AI-enabled implementation.
WHEN THE DECISION MATTERS
Start pricing from a baseline.
Fargo Factor helps established businesses put AI to work on pricing decisions, starting with what your competitors charge.
