What should your website do?
Write down who it is for, what they need to understand, and what you want them to do next. Those expectations give the audit something useful to test.
Where does the page get in the way?
Ask AI to inspect the site against that job and identify specific changes. A vague “make it better” invites a generic checklist. You need the page, the problem, and the reason it matters to your visitor.
Which changes are worth making?
Check the findings against what you know about your customers. An AI audit is a starting point, not proof that every suggestion is right. Make the useful changes, then review the actual result. If a fix needs a developer, you can give them a clear request instead of another broad redesign brief.
Sources
Transcript
Verbatim from the Fargo Walks clip, as recorded.
AI can now audit your website. Even better, whenever a new version of the AI platform you're in comes out, have it go in and audit your website. Be detailed about your expectations that the website should be fulfilling, and ask AI if it's doing it. And if not, in idiosyncratic detail, what needs to be done. And then go ahead and do it. There's a really good chance you could do it yourself and not pay a web developer. I paid 10 grand for my website. I've spent two weeks of my time in the past six months updating it, and now it's generating leads when before it did not. I'm Jeff Fargo. I can help you get found in AI search. Go forth.